Your customers are already comparing you to someone else. Eighty-three percent of shoppers check at least two businesses before they buy anything, which means every customer who finds you is likely putting you side by side with a competitor whether you realize it or not. Most small business owners have never actually looked at that comparison from the customer’s side.
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If you run a business, email is probably one of your most important tools. It’s how you send quotes, confirm appointments, follow up with customers, and stay in touch with your team.
Is your website due for a facelift, or is it time to start over? A refresh typically runs $1,500 to $3,000 and buys you 1 to 3 more years. A full rebuild runs $3,000 to $10,000 and lasts 4 to 6+ years. Guess wrong in either direction and you pay twice. This 20-minute session gives you the checklist to make the call yourself, before anyone quotes you a number.
Most small businesses work hard to earn great reviews, then let them sit on Google collecting dust. That’s a wasted asset. A review is persuasive marketing copy, written in your customer’s own words, for free, and buyers now trust it more than anything you write about yourself. This year’s consumer research makes the point loudly: 97 percent of consumers use reviews to guide purchase decisions, 41 percent always read them when browsing for a business, and nearly a third won’t consider anyone rated under 4.5 stars.
Zero-click search just hit 68 percent, Google rolled out a new spam update, and Instagram launched a $3.99 monthly subscription. If you don’t have time to track everything changing in digital marketing this month, this session does it for you. In this session, Patrice from ProFusion Web Solutions breaks down five updates covering AI search, Google, ad platforms, and social media, then answers real small business questions about Instagram visibility, email list health, and using AI without losing your own voice.
AI summaries are breaking down our well thought out and important emails into a two line summary view. Two lines. That’s what many of your customers are reading — and then moving on. In this session, Patrice breaks down how AI email summaries are changing the way people interact with their inboxes, and what small business owners can do to make sure the right information still gets through.
Every time someone places an order, submits a form, or signs up on your website, an automated email goes out. A confirmation. A welcome message. A receipt. These emails are the quiet infrastructure of your online business and for a lot of small businesses, a meaningful percentage of them never reach the inbox.