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Digital Marketing

Your website should  serve as the hub for all other marketing efforts. A comprehensive web solution from ProFusion infiltrates all areas of marketing.  From direct mail campaigns with custom landing pages to personalized email marketing, our digital marketing services will creatively and cost effectively help your business grow. 

Marketing Your Business Online

"How can I market my business online?" is one of the most frequently asked questions we get. How you market your website will depend directly on where your customers are. A social media campaign makes little sense if your customers aren't active on Social. We can create the perfect marketing mix for your website and company after we know a little bit more about who you are and who your customers are. Our favorite ways to drive traffic to a website and help create growth for a business are outlined below. 

Email Marketing 

Sending regular updates, educational information and promotions to your existing customer base will help improve customer loyalty, expand customer engagement and increase average order size.

Whether it is a monthly newsletter to all customers segmented by customer type or a weekly marketing tip, sending consistent communication can have a huge impact on your bottom line.

Though there are many different tools in your digital marketing toolbox, email marketing continues to be the greatest driver of revenue. Furthermore, revenue from email marketing ROI continues to improve year after year.  

Getting Started With Email Marketing 

It is easy to see the value email marketing brings, however, business owners often don't know how to get started, what the right sending schedule is and what to write about. That's where we can help. We will help you:

  • Identify and set up the proper email marketing system to use for your business
  • Clean, segment and import your email list (and help you continue or start to build it)
  • Write content or identify topics that your audience would like to read about on a regular basis (hint: it's not just a "buy now" message)
  • Create and send the actual email message
  • Track opens, unsubscribes and clicks

    Sometimes, just getting started is all the help you need. To get started with email marketing or to learn more about the services we offer, contact us today.

retail professionals say that email marketing is the greatest driver of customer retention
people prefer to get permission-based promotional messages via email

Social Media Marketing 

With billions of people on social media, understanding how to authentically market on the platforms that are relevant to your business is in integral part of your marketing success.

Social Media provides a variety of ways to connect with and engage your customer base, widen your sales funnel and create interest around your products and services. A well managed social media presence is a powerful tool, and can work with your existing website to increase conversions.

Social Media allows you the opportunity to connect with your customers each time they log in. Make sure your posts are something worth looking at: Entertaining, eye-catching, informative. This will ensure that people will be happy to see and engage with your content

Social Media Benefits for Businesses 

Social media allows businesses to reach out directly to their customers and to gain the attention of more people/potential customers. The Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights.

Increase Brand Awareness

If people see your company’s posts more frequently, they will become more aware of your business. Nearly half of the world’s population uses social media platforms – social media users have proven time and time again that these platforms are the way they learn about new products. In fact, 60% of Instagram users say they discover new products through Instagram. 

Showcase Your Brand’s Value

People like to give their hard-earned money to companies they morally align with. Social media allows your brand to show off those values. Social Media platforms allow you to show how involved you are with your community, how you treat your employees, or how you’re working to help a cause that is near and dear to you. Whatever your values are, show them off and help your target audience find and identify with you.

Increase Traffic and Generate Leads

The purpose of social media is to help boost your conversion rate – that is the number of people who eventually buy your product/service. Connecting with your audience on social media allows you to drive traffic to your website and allows more people to discover your business!

Seeing Growth? 

If you're not getting more business opportunities as a direct result of your social media marketing, we should talk. A consistent strategy built on a solid business foundation will help you get noticed. Want to learn more? Request a social media audit for your business today!

Citation Marketing - Real Time Presence Enhancement

Make your business more visible online and drive more customers to your business.

Your online presence is the sum all your online activities and the online activity of your users in connection to your brand. This includes your business listings, your website(s), blog(s), advertisements, information shared by, to or via your social channels , customer reviews and business mentions all over the Internet.

It is vitally important that your business is listed correctly in the 40+ directories used by search engines as citations to build trust as well as your Google, Yelp and Facebook listings. Structured citations in this service include:

  • NAP - Name, Address, Phone, Website Address
  • Location (Address)
  • Contact information (Phone and Email)
  • Hours of operation

How does your business show up in over 40 directories? 

RTPE is a citation creation and management service. We will scour the web to find all the places that your company is listed and make sure all of your data is up-to-date. We'll even find some niche directories that you are not currently listed in and get you listed to make your business easier to find.

Consistent data is the key to local search success. If you'd like a free scan, complete the form below and we'll send it to you in 24- 48 hours. 

half of consumers using local search have visited closed businesses
44 percent have had a social outing ruined by outdated business listing information.

Get in touch!

We would love to talk to you about your business. We are here to help you reach your goals. Please send us a message, schedule a meeting, give us a call.