With billions of people on social media, understanding how to authentically market on the platforms that are relevant to your business is in integral part of your marketing success.
Social Media provides a variety of ways to connect with and engage your customer base, widen your sales funnel and create interest around your products and services. A well managed social media presence is a powerful tool, and can work with your existing website to increase conversions.
Social Media allows you the opportunity to connect with your customers each time they log in. Make sure your posts are something worth looking at: Entertaining, eye-catching, informative. This will ensure that people will be happy to see and engage with your content
Social media allows businesses to reach out directly to their customers and to gain the attention of more people/potential customers. The Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights.
Increase Brand Awareness
If people see your company’s posts more frequently, they will become more aware of your business. Nearly half of the world’s population uses social media platforms – social media users have proven time and time again that these platforms are the way they learn about new products. In fact, 60% of Instagram users say they discover new products through Instagram.
Showcase Your Brand’s Value
People like to give their hard-earned money to companies they morally align with. Social media allows your brand to show off those values. Social Media platforms allow you to show how involved you are with your community, how you treat your employees, or how you’re working to help a cause that is near and dear to you. Whatever your values are, show them off and help your target audience find and identify with you.
Increase Traffic and Generate Leads
The purpose of social media is to help boost your conversion rate – that is the number of people who eventually buy your product/service. Connecting with your audience on social media allows you to drive traffic to your website and allows more people to discover your business!