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Should my company be on social media?

December 29, 2020

Social media allows businesses to reach out directly to their customers and to gain the attention of more people/potential customers. The Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights.

Benefits of Using Social Media for Business:

Increase Brand Awareness
If people see your company’s posts more frequently, they will become more aware of your business. Nearly half of the world’s population uses social media platforms – social media users have proven time and time again that these platforms are the way they learn about new products. In fact, 60% of Instagram users say they discover new products through Instagram.

Showcase Your Brand’s Values

People like to give their hard-earned money to companies they morally align with. Social media allows your brand to show off those values. Social Media platforms allow you to show how involved you are with your community, how you treat your employees, or how you’re working to help a cause that is near and dear to you. Whatever your values are, show them off and help your target audience find and identify with you.

Stay Top Of Mind
Most social media users log into their accounts at least once per day, and many people are checking social multiple times per day.

Social Media allows you the opportunity to connect with your customers each time they log in. Make sure your posts are something worth looking at: Entertaining, eye-catching, informative. This will ensure that people will be happy to see and engage with your content

Increase Traffic and Generate Leads

The purpose of social media is to help boost your conversion rate – that is the number of people who eventually buy your product/service. Connecting with your audience on social media allows you to drive traffic to your website and allows more people to discover your business!

Profusion Web Solutions Offers custom social media marketing packages tailored to the social media needs of your company. If you just need help making sure your pages are set up properly, we can help you with that. If you need someone to entirely take over your social accounts, we are here for that as well.

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About the author

Isabelle Gonzalez is ProFusion Web Solutions' Marketing Manager. She is here to help answer all your marketing quesions, and assist in any way she can as you strive to grow your business. Send her an email at belle@profusionwebsolutions.com

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