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Websites For Small Business- What Should Be Included?

April 14, 2020

Whether your business provides services or sell products, having a website is an effective way to promote your small business and connect with more customers. Since 2004, we've specialized in building conversion focused websites for small and medium sized businesses and have created small business website packages that pack a marketing punch!

If you are looking to create a new website for your small business or modify your current website, here are some important elements that you should consider implementing to make the most of your website. 

Call-to-Action (CTA)

A CTA is a text or image that prompts visitors, or customers to perform a certain action. Your CTA can schedule a consultation, request information, or download a report, make a purchase, etc. With a simple tap of your visitor’s mouse you have a powerful tool to advise visitors how to take the next step in their buying journey. Make sure that your CTA is useful and relevant to the service or product you are offering and that it provides value to your visitor.

Great Video

Video can relay information in much less time than text and can do it in a fun and interesting way. Many business websites now contain videos because of the positive impact they have. Video plays a great role in helping people learn about your business, the benefits of your products, and what you stand for. An effective video is no further away than your mobile phone. Not all videos need to be professionally produced. Sometimes the most effective videos come directly from the business owner telling people their story.

Trust Elements

One of the key elements in a sales transaction is trust. It is hard to run a business without earning your customers’ trust. Therefore, your website should have elements that build trust. Trust elements can be testimonials, reviews, or logos of your current or previous customers. Comments from social media can also help new clients trust that you will take care of them as well. Make sure this social proof can be easily found and viewed by the site’s visitors.

New and Updated Content

A website is a dynamic vehicle meant to be changed and updated. Keep your website filled with fresh and upgraded content. You can place social feed or blogs on the homepage that indicate the recent activity that took place in your business. Listing events and updated client reviews that are front and center can keep people checking back to discover what’s new.

A content upgrade will also give people access to quality content in exchange for leads or email addresses. This is an important element that can boost conversion on your business website.

Highlight Your Core Products or Services

Your business website should promote all the products or services you are providing. They should be complemented with detailed descriptions. This will give visitors the information they need while encouraging them to purchase your products and services.

These are just a few of the most important elements that your small business website should have.

Building a great website may not be easy. But the time invested in created great content and adding in some of the items mentioned in this blog can help your site stand out and generate more leads for your business. 

Feeling overwhelmed?  Let the experts at ProFusion Web Solutions help you build a conversion focused websites for your small business!

Learn more about our Small Business Website Packages or Request a Quote today! 

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About the author

Patrice has over 18 years experience in sales, marketing, business development, and project management. Coupled with excellent interpersonal development and creative problem solving skills Patrice leads the sales and marketing efforts at ProFusion. Patrice loves helping small businesses grow! Email her at patrice@profusionwebsolutions.com

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