What is RTPE?

January 6, 2021

What Exactly is RTPE and How Can it Help My Business?

Real Time Presence Enhancement, or RTPE, is one of the services provided by ProFusion Web Solutions that helps your business become more visible online and helps attract more potential customers.  Let’s face it – your online presence is more important than ever for a brick and mortar store, because today, when someone wants to find a product or service online, they start with an online search. Yet, half of consumers using local search have gone to closed businesses and 44% have gone to an outdated business listing. With fewer people travelling outside of home these days you can’t risk having a potential customer go to an old location, or not be able to contact you, becoming frustrated and going elsewhere.

What Exactly is My Businesses Online Presence?

Your online business presence is the window to your business identity. Merriam-Webster defines Presence as, the part of space within one’s immediate vicinity. A consistent “presence” across the Internet helps deliver an impression of trustworthiness and competence, allowing customers to want to know more about you and your business. If customers look inside your Internet window and find clutter, disorganization and incorrect information they will quickly leave and go elsewhere.

Your online presence is any existence of a business that can be found through an online search. It’s the connection between you and your customers through business listings, your website(s), blog(s), advertisements, information on your social media accounts, customer reviews and business mentions all over the Internet.

How Exactly is My Business Found Online?

A large sign in front of your business lets customers know where you are physically, that’s pretty straight forward and easy to understand. How do people find your business online? Because more customers are finding places to do business with using online search, it’s more important than ever that the more information, or citations, you send to the search engines about where your business is located, your contact information, your hours and what you offer, the more likely your ideal customers will be able to find you.

What Exactly are “Citations?”

A local citation is any online mention of a name, address and phone number for a local business. Citations occur on local business directories, websites, apps and social platforms. Citations help Internet users discover local businesses and can also impact local search engine rankings.

There are dozens of directories that are used by search engines as citations making it vitally important that your business listing is correct and accurate. These citations include:

  • NAP – Name, Address, Phone and Web Address
  • Location – Address
  • Contact Information – Phone and Email
  • Hours of Operation

How Exactly am I Supposed to Manage All of This!?

With a total of over 140 directories, it would be too time consuming and almost impossible to manage this information on your own. After all, you have a business to run! And if you do nothing but manage your online presence, soon you may not have that business. So, what are you supposed to do? When you sign up for Real Time Presence Enhancement with ProFusion Web Solutions, we will help your business listings with:

  • Getting found online – we help build accurate business citations across multiple directories which help your customers find your business. You can’t control when a potential customer uses a phone book from 2001 and finds your old address, however you can control what address the search engines index for your business using RTPE. RTPE submits the correct address, phone number, contact information, operating hours and products or services offered to the most active directories, allowing customers to find accurate information regarding your business.
  • Providing up-to-date info – we help give your customers accurate information about your business to aid in discovery. If the search engines see a business for ACME Anvils at 123 Main Street, Small Town USA 12345; and another ACME Anvils at 4517 Jones Ave, Small Town USA they automatically think it’s two businesses and rate them individually. But what if you ARE ACME Anvils and 123 Main Street is your old location? That not only confuses the Search Engines and your future customers, but it also dilutes your ranking in the Search Engines. RTPE submits the correct information to Search Engines, making sure listings are consistent and accurate.
  • Track Performance – ProFusion Web Solutions monitors how your business citations are performing online.  ProFusion then provides you with monthly reports showing which directories we have submitted your information to. This allows you to see updates at a single glance and get back to doing what’s important to you.
  • Simplify Management – having ProFusion Web Solutions manage and maintain your RTPE you simplify your life because your online citations are managed from one dashboard efficiently, allowing you to work on your business.     

You’ve worked too hard building your business reputation to damage it online with inaccurate listing information. By signing up for RTPE you add a tool that will help you easily manage and maintain your businesses online presence and to make sure you help increase your online presence and visibility.

 Contact ProFusion Web Solutions today to discuss how we can help you manage your online presence, efficiently and affordably.    

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About the author

Isabelle Gonzalez is ProFusion Web Solutions' Marketing Manager. She is here to help answer all your marketing quesions, and assist in any way she can as you strive to grow your business. Send her an email at belle@profusionwebsolutions.com

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