Who Is On My Site?

Isabelle Gonzalez from ProFusion Web Solutions was looking at the Contact page of your website for 5 minutes. Her email is belle@profusionwebsolutions.com. Her favorite color is pink, she’s married, has no kids, and likes cookies. Wouldn’t that be a great little email to get about everyone who visited your site? What if every week you got a little summary that looks like:

Summary

One issue: This doesn’t exist.

There are lots of software solutions that claim to give you better insight into your web traffic. If there was some solution out there that could ACTUALLY give you the identity of all your web visitors, your phone would never stop ringing with all the salespeople who would be calling you.

There are SOME ways to gain insight into your web traffic. But you aren’t going to be gaining access to their anonymous identities and their personal information. And THANK GOODNESS!

Google Analytics

The main way that people gain access to their website visitors is through Google Analytics. This is a free tool that with a little help anyone can use. 

Now we all wish that there was a “View all visitors” tab that could show us who looked at our pages, and how long they stayed, and how we can contact them! But it doesn’t exist. 

What Google Analytics can tell you is aggregate demographic information. You can find this under the “Audience” tab in the left-hand “Reports” bar:

Google Analytics will let you learn quite a bit about your visitors - you just can’t see specific user data. What can you see?

  • Demographic information - Age Group & Gender
  • Interests - Including affinity categories and in-market segments.
  • Locations and languages
  • User behavior, such as their likelihood to convert and if they return to your site.
  • The devices and browsers they use
  • How they came to your site - like if they came from social media, or an email.
Google Analyics Demographic Information

So how can I Cold Call people who visit my site?

Well. You can’t. But you CAN tailor your site to suit the tastes of people who visit most frequently. If most of your users visit from a mobile device, you can make sure your website is built to accommodate that. Or, if most of your visitors are part of the “Bargain shoppers” affinity group, you can show your deals and discounts right up front. 

If you need a little help deciding how to create an action plan from your Google Analytics demographic data, set up a meeting and we would love to help you create a plan!