What Should I Post About on Social Media?
Casey Thorsen
Congrats! You have your business accounts set up across multiple social media platforms and now you can sit back, relax, and watch the sales flow in!
Well, not yet... social media is a very powerful tool, but simply having a social media presence isn’t what’s going to drive up your sales. In order to harness the power of organic social media, you’ll have to create a personalized content plan for your business, and post frequently to get the needle moving on leads.
“Easy enough, I’ll just post information about my products and services.”
Think again. Posting promotional content is an essential part of social media marketing, but you’ll need to incorporate many different types of social media content throughout your profile to be successful.
“This sounds too time consuming...”
You’re not wrong here. Social media management requires a lot of love and attention, but we’ll break down the top six categories you’ll need to use in your content plan, to make it as easy on you as we can.
Promotional Content
We’ll start with the obvious, your social accounts will need to be posting promotional content in order to show off your business, products, and services to current and future customers. Here are some ideas:
This helps your followers know exactly who you are without having to guess what your business offers.
Educational Content
The next important aspect of your content calendar will be educational content. It’s meant to educate and inform your audience on all aspects of your industry, not just your business. Educational content might sound boring, but you can make it fun! Own a clothing boutique? Talk about what colors look good on certain skin tones, or tips on washing your clothes to maintain their color and condition. Here’s some more ideas for educational content:
Educational content is meant to be engaging, so it’s important to use your creativity when creating.
Entertaining Content
Believe it or not, your business accounts don’t have to be strictly-business all the time. It’s important to incorporate some entertainment on your accounts to really engage your customers and followers. Entertaining content can be any of the following or more:
Now although sharing memes seems easy enough, it’s important to keep your posts industry-related. Sharing a viral video completely unrelated to your line of business will only attract followers, not actual leads who are included in your target audience. If your business is so niche that there are no existing memes, you can always make your own. It’s important to have fun with it while always keeping your goal in mind. Share entertainment with intention.
Inspirational Content
Sprinkling inspirational content in the mix is a great way to inspire your followers and help them imagine how your business can supplement their life. Own a canoe shop? Share an inspirational story from someone whose life changed when they grabbed their first paddle. This helps your followers imagine how their life could change for the better after using your product or service. Here’s some more inspirational ideas:
Connection Content
Connecting with your audience is one of the most essential aspects of marketing. People often don’t connect to a brand because of a lack of human interaction. In fact, humans have a neurological response that lights up every time we connect with other humans through language, compassion and belonging, so it’s so important to show authenticity, and market to humans as humans. Sure, your products are incredible, but who are the faces behind your business? Who is producing these products and answering emails? Some great ways to build connection on your social accounts include:
Help your customers feel like part of a community, and it will build loyalty and emotional connection to your brand.
Conversational Content
We know that parts of our brain light up when we have human to human connections, so now it’s essential to prioritize meaningful interactions with our followers. Building a customer-friendly environment looks like: encouraging conversation, questions, comments, messages, and interactions. Here are some content ideas to get your customers talking:
The Purpose of social media marketing is to build your brand, connect to your customers, drive website traffic, and increase sales. By incorporating all of these content types on your page, you’re set up for success. But we understand that social media marketing is quite a time-consuming task. If you’re ready to harness the power of this incredible tool but can’t seem to fit it into your schedule, we’ve got you covered. Schedule a call with us today and get started on your social media journey!